Samwoo Immersion Successfully Completes Global Market Debut at BETT 2026, the World’s Largest EdTech Exhibition… Demonstrating High-Precision XR Technological Excellence
- Conducted meetings with over 100 global buyers on-site in London, drawing strong interest in XR-based education and training content
- Visited high-end educational institutions in the UAE and the UK, holding discussions on the adoption of industry-specialized XR content
- Verified technological scalability and market viability through proposals for pilot training and global platform onboarding
[January 23, 2026, London] Samwoo Immersion, a specialist in XR (Extended Reality) and AI-based innovative solutions, successfully concluded its global debut at BETT 2026, the world’s largest edtech exhibition, held in London, UK.
Under its vision, “Beyond Reality, Expand Possibility,” Samwoo Immersion participated as a representative company in the Korea Pavilion operated by KOTRA and the Korea Scientific Instrument Industry Cooperative. Within just two days of the exhibition opening, the company held meetings with over 100 global buyers and business partners from more than 50 countries across Europe, the Middle East, and India, confirming strong market demand for its high-precision XR technologies.
Presenting the Optimal XR Solution for Workforce Upskilling
At the exhibition, Samwoo Immersion showcased high-precision XR content that recreates high-risk and high-cost industrial environments—such as semiconductor manufacturing processes and elevator maintenance—at a true 1:1 scale. The solutions attracted particular attention from global vocational training institutions seeking efficient ways to upskill inexperienced personnel. The ability to enhance proficiency through realistic simulations without operational risk emerged as a key differentiating factor.
Targeted Visits and Practical Discussions with Global High-End Institutions
Throughout the exhibition, Samwoo Immersion’s booth received visits from major global institutions conducting serious evaluations for potential adoption. High-end educational institutions affiliated with the Abu Dhabi government in the UAE and large-scale educational foundations in the UK, already familiar with the company’s solutions, visited the booth to discuss licensing policies and practical implementation details.
Additionally, on the third day of the exhibition, representatives from a major Turkey-based holding company proposed the adoption of XR technology for pilot training programs. This highlighted a clear pathway for Samwoo Immersion’s technology to expand beyond manufacturing and maintenance into advanced workforce training in the aerospace sector.
Key Achievements and Securing Global Partnership Channels
• Securing Global Reselling and Platform Channels : XR-specialized distributors in Europe, including Italy and the Czech Republic, expressed strong interest in acquiring local distribution rights.
In addition, global content platform providers proposed onboarding Samwoo Immersion’s XR content and requested compatibility reviews with next-generation HMDs.
• Initiation of Local Market Proof of Concept (PoC) : Samwoo Immersion agreed to provide global sample test versions (Beta Versions) to key partners secured on-site. These initiatives are expected to lead to PoC deployments in Europe and the Middle East within the first half of the year, serving as a strategic bridgehead for global distribution.
CEO David Kim of Samwoo Immersion stated, “Through our debut at BETT 2026, we gained strong confidence that our high-precision XR technology can become a core solution for addressing workforce development challenges in vocational education worldwide.” He added, “Building on the network of over 100 global contacts established at this exhibition, we aim to create an innovative XR education ecosystem that enables access to cutting-edge practical training anywhere in the world.”
The moment you immerse yourself, you grow!
Maximize your capabilities with XR and AI(X-RAI) technology.
- Conducted meetings with over 100 global buyers on-site in London, drawing strong interest in XR-based education and training content
- Visited high-end educational institutions in the UAE and the UK, holding discussions on the adoption of industry-specialized XR content
- Verified technological scalability and market viability through proposals for pilot training and global platform onboarding
[January 23, 2026, London] Samwoo Immersion, a specialist in XR (Extended Reality) and AI-based innovative solutions, successfully concluded its global debut at BETT 2026, the world’s largest edtech exhibition, held in London, UK.
Under its vision, “Beyond Reality, Expand Possibility,” Samwoo Immersion participated as a representative company in the Korea Pavilion operated by KOTRA and the Korea Scientific Instrument Industry Cooperative. Within just two days of the exhibition opening, the company held meetings with over 100 global buyers and business partners from more than 50 countries across Europe, the Middle East, and India, confirming strong market demand for its high-precision XR technologies.
Presenting the Optimal XR Solution for Workforce Upskilling
At the exhibition, Samwoo Immersion showcased high-precision XR content that recreates high-risk and high-cost industrial environments—such as semiconductor manufacturing processes and elevator maintenance—at a true 1:1 scale. The solutions attracted particular attention from global vocational training institutions seeking efficient ways to upskill inexperienced personnel. The ability to enhance proficiency through realistic simulations without operational risk emerged as a key differentiating factor.
Targeted Visits and Practical Discussions with Global High-End Institutions
Throughout the exhibition, Samwoo Immersion’s booth received visits from major global institutions conducting serious evaluations for potential adoption. High-end educational institutions affiliated with the Abu Dhabi government in the UAE and large-scale educational foundations in the UK, already familiar with the company’s solutions, visited the booth to discuss licensing policies and practical implementation details.
Additionally, on the third day of the exhibition, representatives from a major Turkey-based holding company proposed the adoption of XR technology for pilot training programs. This highlighted a clear pathway for Samwoo Immersion’s technology to expand beyond manufacturing and maintenance into advanced workforce training in the aerospace sector.
Key Achievements and Securing Global Partnership Channels
• Securing Global Reselling and Platform Channels : XR-specialized distributors in Europe, including Italy and the Czech Republic, expressed strong interest in acquiring local distribution rights.
In addition, global content platform providers proposed onboarding Samwoo Immersion’s XR content and requested compatibility reviews with next-generation HMDs.
• Initiation of Local Market Proof of Concept (PoC) : Samwoo Immersion agreed to provide global sample test versions (Beta Versions) to key partners secured on-site. These initiatives are expected to lead to PoC deployments in Europe and the Middle East within the first half of the year, serving as a strategic bridgehead for global distribution.
CEO David Kim of Samwoo Immersion stated, “Through our debut at BETT 2026, we gained strong confidence that our high-precision XR technology can become a core solution for addressing workforce development challenges in vocational education worldwide.” He added, “Building on the network of over 100 global contacts established at this exhibition, we aim to create an innovative XR education ecosystem that enables access to cutting-edge practical training anywhere in the world.”
The moment you immerse yourself, you grow!
Maximize your capabilities with XR and AI(X-RAI) technology.