BEYOND-X Mascot Creation and First Steps toward Global Branding
Samwoo Immersion selected the owl as the official mascot of the future classroom platform BEYOND-X, and based on this, decided on the name ‘OWLIX’ through character development and naming contest. This project was planned to effectively promote BEYOND-X’s technology and vision, and is establishing the brand’s identity through the production of goods such as hoodies utilizing the OWLIX character.
BEYOND-X Mascot, OWLIX
Samwoo Immersion selected the owl as the mascot to symbolize BEYOND-X’s innovative technology and vision. The owl is a symbol of sharp vision and wisdom, and intuitively conveys the identity of BEYOND-X’s advanced technology and immersive learning environment. The owl's large eyes express the characteristics of virtual reality (VR), mixed reality (MR), and extended reality (XR) technologies that emphasize visual immersion, and its 360-degree rotating neck symbolizes a multi-faceted learning experience. In addition, the owl, widely known as a symbol of wisdom, represents the ideal of a future education platform.
The name of the owl mascot was selected through an internal contest in which about 60 Samwoo Immersion employees participated. This process, which contained the participation and passion of employees for BEYOND-X, served as an opportunity to further strengthen the brand identity, and after a fierce selection process based on the main criteria of the name contest, the name 'OWLIX' was finally born. 'OWLIX' is a name that combines owl (OWL) and future intelligent technology (IX), and was highly evaluated for its harmony with the image of the owl character wearing smart glasses.
BEYOND-X, Opening the Innovation of Future Education.
BEYOND-X is a future-oriented classroom platform presented by Samwoo Immersion. It creates an innovative educational environment for both learners and instructors through an immersive learning experience based on cutting-edge technologies such as mixed reality (MR), metaverse, artificial intelligence (AI), and digital textbooks.
Learners can gain an immersive experience that fosters creativity and problem-solving skills beyond the limitations of existing education, and instructors can save class preparation time with quick and easy installation and create a collaborative learning environment through sharing learning materials.
Samwoo Immersion will strengthen the brand identity of BEYOND-X centered around the OWLIX character, provide global expansion and innovative educational experiences based on this, and further develop the future-oriented learning environment.
Immerse yourself and upgrade yourself!
Samwoo Immersion, a company that helps customers grow
Samwoo Immersion selected the owl as the official mascot of the future classroom platform BEYOND-X, and based on this, decided on the name ‘OWLIX’ through character development and naming contest. This project was planned to effectively promote BEYOND-X’s technology and vision, and is establishing the brand’s identity through the production of goods such as hoodies utilizing the OWLIX character.
BEYOND-X Mascot, OWLIX
Samwoo Immersion selected the owl as the mascot to symbolize BEYOND-X’s innovative technology and vision. The owl is a symbol of sharp vision and wisdom, and intuitively conveys the identity of BEYOND-X’s advanced technology and immersive learning environment. The owl's large eyes express the characteristics of virtual reality (VR), mixed reality (MR), and extended reality (XR) technologies that emphasize visual immersion, and its 360-degree rotating neck symbolizes a multi-faceted learning experience. In addition, the owl, widely known as a symbol of wisdom, represents the ideal of a future education platform.
The name of the owl mascot was selected through an internal contest in which about 60 Samwoo Immersion employees participated. This process, which contained the participation and passion of employees for BEYOND-X, served as an opportunity to further strengthen the brand identity, and after a fierce selection process based on the main criteria of the name contest, the name 'OWLIX' was finally born. 'OWLIX' is a name that combines owl (OWL) and future intelligent technology (IX), and was highly evaluated for its harmony with the image of the owl character wearing smart glasses.
BEYOND-X, Opening the Innovation of Future Education.
BEYOND-X is a future-oriented classroom platform presented by Samwoo Immersion. It creates an innovative educational environment for both learners and instructors through an immersive learning experience based on cutting-edge technologies such as mixed reality (MR), metaverse, artificial intelligence (AI), and digital textbooks.
Learners can gain an immersive experience that fosters creativity and problem-solving skills beyond the limitations of existing education, and instructors can save class preparation time with quick and easy installation and create a collaborative learning environment through sharing learning materials.
Samwoo Immersion will strengthen the brand identity of BEYOND-X centered around the OWLIX character, provide global expansion and innovative educational experiences based on this, and further develop the future-oriented learning environment.
Immerse yourself and upgrade yourself!
Samwoo Immersion, a company that helps customers grow