[SAMWOO IMMERSION 25.06.18] Samwoo Immersion Unveils Educational AI Character ‘OWLIX’

Strategic Milestone for Realizing AI-Based Future Classrooms, OWLIX AI

Samwoo Immersion Co., Ltd. has officially announced the release of its educational AI character 'OWLIX', developed based on its proprietary AI technology. OWLIX serves as a symbol visualizing Samwoo Immersion's direction for next-generation education. It is designed to be more than just a character, playing a central role in future-oriented classrooms and AI-based personalized learning environments that the company envisions. Currently, OWLIX is used as an "Intelligent Learning Companion" within its OWLIX AI (AI education platform), equipped with advanced features such as personalized learning feedback based on learner data, voice recognition-based interactive learning, and engagement inducement through emotion analysis.

Unlike existing AI systems that use LLMs (Large Language Models) to learn from massive and randomly collected global data—which often leads to inefficient outcomes in educational and professional contexts—OWLIX AI’s sLLM (smaller Large Language Model) technology only learns from information input directly by teachers and users. This ensures that only accurate data is selected, allowing users to immediately access the desired information.


■ Alignment with Education Policies

Samwoo Immersion is aligning OWLIX AI and its AI education solutions with policies such as the 'Digital-Based Future Education Transition Policy', 'Edutech Projects', and the 'AI-Converged Curriculum Expansion Roadmap'. In particular, it aims to contribute practically to policy implementation through pilot applications in elementary and secondary schools, including AI-based teaching assistants, customized learning support via virtual classrooms, and educational metaverse content. The company is also working with local governments and education offices to support the development of digital education infrastructure in regional areas. Looking ahead, it plans to expand public education programs nationwide using OWLIX AI, including AI learning campaigns and experiential AI learning centers.


■ Samwoo Immersion’s OWLIX AI Technology Direction  Learn more about OWLIX AI >

It provides accurate and reliable user-customized AI learning by learning only the information directly entered by users.


  • AI-Based Learning Analytics Engine: Analyzes learners' responses, speed, and repetition in real time to provide a personalized learning path.
  • Voice and Emotion Recognition Interface: OWLIX AI supports natural conversation through deep learning-based voice recognition and identifies learners’ concentration and emotional states through facial expressions and voice tone analysis.
  • XR and Metaverse Expandability: Designed in 3D, OWLIX AI can serve as a realistic AI tutor within metaverse classrooms and XR educational content.
  • Multi-Platform Integration: Structured for expansion, it provides the same AI learning experience across various environments such as PCs, tablets, kiosks, and VR devices.



Samwoo Immersion is focused not only on being a tech-centric edutech company, but also on building a human-centered AI education ecosystem. OWLIX AI serves as a medium to effectively convey this vision to the public and educational field, and the company plans to continue expanding the interface between AI and education.




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