[The Kookje Daily News 25.01.12.] $28 million in export consulting, $12 million in contracts… Busan company’s CES performance is the highest ever

Source : The Kookje Daily News (https://www.kookje.co.kr)


$28 million in export consulting, $12 million in contracts… Busan company’s CES performance is the highest ever


The ‘Integrated Busan Pavilion’, which was held for the first time at ‘CES 2025’ held in Las Vegas, USA from the 8th to the 10th (local time), received great local attention, and participating companies achieved what is estimated to be the largest ever performance.



The ‘Integrated Busan Pavilion’, which was held for the first time at ‘CES 2025’ held in Las Vegas, USA, received great local attention, and participating companies achieved what is estimated to be the largest performance ever. A view of the integrated Busan pavilion. Provided by Busan City, source =The Kookje Daily News


In Busan, Busan companies participating in the Busan pavilion provided 366 export consultations, export consultation amount amounting to approximately USD 28 million (approximately KRW 41 billion), and contract progress (expected contract completion amount within one year) amounting to USD 12 million (approximately KRW 17.6 billion). It was announced on the 12th that the performance was achieved.


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‘Samwoo Immersion’, an extended reality (XR) solution company in the industrial field, is expected to continue to make follow-up investments by discussing systematic support for future expansion into North America with ‘Bay Angels’, the largest angel investor network in Silicon Valley. Kim Dae-hee, CEO of Samwoo Emersion, said, “It was my first time attracting investment, so it felt difficult and unfamiliar. However, as we met with investors on site and confirmed the potential of our technology through company introductions, we gradually gained confidence,” he said. “Busan City and Busan Techno Park helped us a lot by providing guidance on how to write introduction letters and introducing us to investors and buyers.” reported.


In the integrated Busan pavilion, Busan City, Busan Techno Park, Busan Economic Promotion Agency, and Busan Information Industry Promotion Agency form 'TEAM BUSAN' with participating companies in advance to ▷Analyze corporate needs ▷Capacity building training ▷Innovation award consulting ▷Company introduction We conducted preliminary mock pitching. At the site, we continuously carried out corporate activities (IR) and one-on-one (1:1) promotional activities to actively interact with overseas buyers.


The city expects that a significant number of companies will achieve additional results even after the exhibition is over. Busan Mayor Park Hyeong-jun said, “At CES 2025, Busan companies achieved significant results by leveraging their excellent technology. “We will continue to provide generous support to these companies so that they can be more competitive in overseas markets.”


Busan Ilbo = Reporter Yonghwi Kwon


Source :  The Kookje Daily News (https://www.kookje.co.kr) 





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