Source : E DongA (edu.donga.com)
Samwoo Immersion Participates in the World's Largest Edutech Fair 'BETT 2026'... Targeting overseas markets with XR and AI education platform 'NEXUS-X'
Samwoo Immersion will participate in "BETT 2026, the world's largest Edutech exhibition, to target the global market. BETT 2026 will be held at the ExCeL London Exhibition Center in the UK from January 21 to 23, 2026, and Samwoo Immersion will showcase its futuristic experience-sharing platform "NEXUS-X" at the NC50-2 booth in the exhibition hall.
The British Educational Training and Technology (BETT) is the world's largest educational technology fair involving more than 1,000 global companies, educational institutions, teachers, and IT service workers from around the world. Hundreds of thousands of global buyers and education experts visit every year and are evaluated as a key stage for gauging future education trends such as AI, XR, and data-based learning.
Through the participation in BETT 2026, Samwoo Immersion aims to showcase Korea's representative Edutech technology on the global stage and to promote NEXUS-X's competitiveness as a future education platform that transcends time and space.
NEXUS-X is a futuristic experience-sharing platform that combines extended reality (XR), artificial intelligence (AI), and digital twin technologies, and is designed to allow educators and learners to interact in real-time in virtual spaces and learn complex experiences and knowledge together. It is characterized by realizing a learning environment centered on collaboration, participation, and sharing, breaking away from the existing one-way content consumption method.
In particular, it provides no-code-based authoring tools for teachers and experts so that immersive educational content can be produced directly without separate development knowledge. Students can perform cooperative learning by accessing the same learning space through various devices such as PCs and tablets as well as VR and AR devices, and can safely repeat dangerous or expensive industrial field training in a virtual environment.
Its AI-based learning analysis function is also one of its strengths. It has a structure that enhances the effectiveness of education and reduces the burden of teacher evaluation and management by providing personalized feedback by analyzing learners' behavioral data. Samwoo Emotion expects NEXUS-X to become a next-generation education infrastructure that provides immersion, efficiency, and safety in the field of education at the same time.
The UK is the largest edutech market in Europe, and the demand for XR and AI-based education solutions is rapidly increasing along with the government-led education digital transformation policy. More than 1,000 edutech companies are active in London and are evaluated as a strategic base for global market expansion. Through its participation in BETT, Samwoo Emotion plans to provide a bridgehead for entry into European markets including the UK, as well as global markets such as the Middle East and Asia.
Samwoo Immersion is also planning to establish strategic partnerships with global educational institutions, content companies, and hardware manufacturers at the BETT 2026 site. The plan is to directly check local education trends and demand, and to expand NEXUS-X's localization strategy to a global standard platform.
"BETT 2026 will be an important stage for NEXUS-X to prove its competitiveness in the global edutech market," a Samwoo Immersion official said. "We will present a new learning paradigm to educational fields around the world through an experience sharing platform that transcends time and space."
Meanwhile, Samwoo Emotion will run a demonstration program during BETT 2026 at the booth NC50-2 at the ExCel Exhibition Center in London to directly experience the key functions of NEXUS-X.
Source : E DongA (edu.donga.com)
The moment you immerse yourself, you grow!
Maximize your capabilities with XR and AI (X-RAI) technology.
Source : E DongA (edu.donga.com)
Samwoo Immersion will participate in "BETT 2026, the world's largest Edutech exhibition, to target the global market. BETT 2026 will be held at the ExCeL London Exhibition Center in the UK from January 21 to 23, 2026, and Samwoo Immersion will showcase its futuristic experience-sharing platform "NEXUS-X" at the NC50-2 booth in the exhibition hall.
The British Educational Training and Technology (BETT) is the world's largest educational technology fair involving more than 1,000 global companies, educational institutions, teachers, and IT service workers from around the world. Hundreds of thousands of global buyers and education experts visit every year and are evaluated as a key stage for gauging future education trends such as AI, XR, and data-based learning.
Through the participation in BETT 2026, Samwoo Immersion aims to showcase Korea's representative Edutech technology on the global stage and to promote NEXUS-X's competitiveness as a future education platform that transcends time and space.
NEXUS-X is a futuristic experience-sharing platform that combines extended reality (XR), artificial intelligence (AI), and digital twin technologies, and is designed to allow educators and learners to interact in real-time in virtual spaces and learn complex experiences and knowledge together. It is characterized by realizing a learning environment centered on collaboration, participation, and sharing, breaking away from the existing one-way content consumption method.
In particular, it provides no-code-based authoring tools for teachers and experts so that immersive educational content can be produced directly without separate development knowledge. Students can perform cooperative learning by accessing the same learning space through various devices such as PCs and tablets as well as VR and AR devices, and can safely repeat dangerous or expensive industrial field training in a virtual environment.
Its AI-based learning analysis function is also one of its strengths. It has a structure that enhances the effectiveness of education and reduces the burden of teacher evaluation and management by providing personalized feedback by analyzing learners' behavioral data. Samwoo Emotion expects NEXUS-X to become a next-generation education infrastructure that provides immersion, efficiency, and safety in the field of education at the same time.
The UK is the largest edutech market in Europe, and the demand for XR and AI-based education solutions is rapidly increasing along with the government-led education digital transformation policy. More than 1,000 edutech companies are active in London and are evaluated as a strategic base for global market expansion. Through its participation in BETT, Samwoo Emotion plans to provide a bridgehead for entry into European markets including the UK, as well as global markets such as the Middle East and Asia.
Samwoo Immersion is also planning to establish strategic partnerships with global educational institutions, content companies, and hardware manufacturers at the BETT 2026 site. The plan is to directly check local education trends and demand, and to expand NEXUS-X's localization strategy to a global standard platform.
"BETT 2026 will be an important stage for NEXUS-X to prove its competitiveness in the global edutech market," a Samwoo Immersion official said. "We will present a new learning paradigm to educational fields around the world through an experience sharing platform that transcends time and space."
Meanwhile, Samwoo Emotion will run a demonstration program during BETT 2026 at the booth NC50-2 at the ExCel Exhibition Center in London to directly experience the key functions of NEXUS-X.
Source : E DongA (edu.donga.com)
The moment you immerse yourself, you grow!
Maximize your capabilities with XR and AI (X-RAI) technology.