Communication content planning technology that reflects UX based on user experience

Communication content planning technology that reflects UX based on user experience



For content planning based on user experience (UX), for deep understanding and empathy for users Leverage Persona, a virtual version of a specific user 




What is Persona?

It refers to a virtual person representing the various types of users who use a certain service, product, or site, and the persona applied to each content becomes a virtual person representing each field.



The importance of persona reflection

Personas are a great help in understanding users' needs, behavioral goals, and experiences, and the project has been successfully completed by enabling everyone involved in the project to understand and communicate the purpose of the content.



Persona planning process


Data collection and  user research

User and needs analysis

Persona selection

Persona Assessment



Data collection and user research

Personas help us understand the needs, behavioral goals, and experiences of our users, and we have successfully completed the project by enabling everyone involved in the project to understand and communicate the purpose of the content. Personas help us understand the needs, behavioral goals, and experiences of our users, and we have successfully completed the project by enabling everyone involved in the project to understand and communicate the purpose of the content.

Data collection and user research




User requirements analysis

When the data to be analyzed are collected, the importance of actions and procedures is identified and duplicate content is checked. Create a procedural flow of content that the user must lead to the core within the topic.

User requirements analysis




Persona selection

Select the persona's name, age, occupation, and personality, and find and shape the picture that represents it. Point out problems caused by persona attitudes and select behavioral improvements through content.

Fall accident content persona selection
Ageearly 30's
Gendermale
Job5 years experience as a sailor
Work EnvironmentCargo ship interior inspection
Character

Irritated and swayed by the words around me.

Inability to assert itself

ProblemEntering a dangerous workplace while being aware of measures to prevent accidents
Behavior improvementActive attitude towards safety accident prevention and accident prevention
Containment accident content persona selection
Ageearly 30's
Gendermale
JobShipyard worker with 10 years of experience
Work EnvironmentInspection of the inside of a sealed tanker
Character

Careless and aggressive.

hot temper

ProblemFailure to proceed according to the procedure, trying to finish the task faster than the task's procedure
Behavior improvementPrevention of accidents due to performing the correct procedures





Persona Assessment

We evaluate whether the appropriate persona is selected for the purpose of the content, whether the user description is appropriate, whether the user's motive for searching for the content is appropriate, and continuous conversation with the selected persona is evaluated. User-friendly, user-centered content can be provided based on repeated questions and evaluations.


Fall Accident Content Persona Rating
target
Question 
answer
adequacy
purpose
Does it fit the purpose of the content?
Problems and precautions presented
O

Has the goal to be achieved been reflected?

Experience of safety precautions
O
User related
how old are you
35 years old
O
gender is
male
O
final educational level
university graduate
O
career is
5 years experience, 3 airlines
O
the work environment
cargo ship
O
IMO work motivation
Where to learn about work procedures
Proceed based on the inspection manual produced by the shipping company through IMO regulations

O
What motivated you to work

Periodic inspection of the vessel is essential, and internal inspection of the vessel was conducted once a month, and today is the inspection day.

O
Was there an accompanying worker?
Consists of 3 supervisors and workers including yourself
O
What equipment are you using to work?

Oxygen meter, mask, life jacket, flashlight, ventilator

O
environment in which work is not possible
It is impossible to work in a confined space with low oxygen concentration and no ventilation, or in an environment without safety equipment.
O
precautionary measure
Environment for safe work

In a ventilated, enclosed space, with safety equipment. Install a safety fence around the appropriate oxygen concentration .

O






(48732) 10th floor, 244, Jungang-daero, Dong-gu, Busan (Choryang-dong, Heungkuk Life Insurance Busan office building)

TEL : 1600-1663 

FAX : 051-977-0302 

 MAIL : info@samwooim.com 

(48732) 10th floor, 244, Jungang-daero, Dong-gu, Busan (Choryang-dong, Heungkuk Life Insurance Busan office building)

TEL : 1600-1663  |  FAX : 051-977-0302  |   MAIL : info@samwooim.com