Communication content planning technology that reflects UX based on user experience
For content planning based on user experience (UX), for deep understanding and empathy for users Leverage Persona, a virtual version of a specific user
What is Persona?
It refers to a virtual person representing the various types of users who use a certain service, product, or site, and the persona applied to each content becomes a virtual person representing each field.
The importance of persona reflection
Personas are a great help in understanding users' needs, behavioral goals, and experiences, and the project has been successfully completed by enabling everyone involved in the project to understand and communicate the purpose of the content.
Persona planning process
Data collection and user research
→
User and needs analysis
→
Persona selection
→
Persona Assessment
Data collection and user research
Personas help us understand the needs, behavioral goals, and experiences of our users, and we have successfully completed the project by enabling everyone involved in the project to understand and communicate the purpose of the content. Personas help us understand the needs, behavioral goals, and experiences of our users, and we have successfully completed the project by enabling everyone involved in the project to understand and communicate the purpose of the content.
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| Data collection and user research |
User requirements analysis
When the data to be analyzed are collected, the importance of actions and procedures is identified and duplicate content is checked. Create a procedural flow of content that the user must lead to the core within the topic.
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User requirements analysis |
Persona selection
Select the persona's name, age, occupation, and personality, and find and shape the picture that represents it. Point out problems caused by persona attitudes and select behavioral improvements through content.
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Fall accident content persona selection |
| Age | early 30's
|
| Gender | male |
| Job | 5 years experience as a sailor |
| Work Environment | Cargo ship interior inspection |
| Character | Irritated and swayed by the words around me. Inability to assert itself |
| Problem | Entering a dangerous workplace while being aware of measures to prevent accidents |
| Behavior improvement | Active attitude towards safety accident prevention and accident prevention |
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Containment accident content persona selection |
| Age | early 30's
|
| Gender | male |
| Job | Shipyard worker with 10 years of experience |
| Work Environment | Inspection of the inside of a sealed tanker |
| Character | Careless and aggressive. hot temper |
| Problem | Failure to proceed according to the procedure, trying to finish the task faster than the task's procedure |
| Behavior improvement | Prevention of accidents due to performing the correct procedures |
Persona Assessment
We evaluate whether the appropriate persona is selected for the purpose of the content, whether the user description is appropriate, whether the user's motive for searching for the content is appropriate, and continuous conversation with the selected persona is evaluated. User-friendly, user-centered content can be provided based on repeated questions and evaluations.
Fall Accident Content Persona Rating |
target | Question | answer | adequacy |
purpose | Does it fit the purpose of the content?
| Problems and precautions presented
| O |
Has the goal to be achieved been reflected? | Experience of safety precautions
| O |
User related | how old are you
| 35 years old
| O |
gender is
| male
| O |
final educational level
| university graduate
| O |
career is
| 5 years experience, 3 airlines
| O |
the work environment
| cargo ship
| O |
IMO work motivation | Where to learn about work procedures
| Proceed based on the inspection manual produced by the shipping company through IMO regulations
|
O |
What motivated you to work
| Periodic inspection of the vessel is essential, and internal inspection of the vessel was conducted once a month, and today is the inspection day. | O |
Was there an accompanying worker?
| Consists of 3 supervisors and workers including yourself
| O |
What equipment are you using to work?
| Oxygen meter, mask, life jacket, flashlight, ventilator | O |
environment in which work is not possible
| It is impossible to work in a confined space with low oxygen concentration and no ventilation, or in an environment without safety equipment.
| O |
precautionary measure | Environment for safe work
| In a ventilated, enclosed space, with safety equipment. Install a safety fence around the appropriate oxygen concentration . | O |
Communication content planning technology that reflects UX based on user experience
For content planning based on user experience (UX), for deep understanding and empathy for users Leverage Persona, a virtual version of a specific user
What is Persona?
It refers to a virtual person representing the various types of users who use a certain service, product, or site, and the persona applied to each content becomes a virtual person representing each field.
The importance of persona reflection
Personas are a great help in understanding users' needs, behavioral goals, and experiences, and the project has been successfully completed by enabling everyone involved in the project to understand and communicate the purpose of the content.
Persona planning process
Data collection and user research
→
User and needs analysis
→
Persona selection
→
Persona Assessment
Data collection and user research
Personas help us understand the needs, behavioral goals, and experiences of our users, and we have successfully completed the project by enabling everyone involved in the project to understand and communicate the purpose of the content. Personas help us understand the needs, behavioral goals, and experiences of our users, and we have successfully completed the project by enabling everyone involved in the project to understand and communicate the purpose of the content.
User requirements analysis
When the data to be analyzed are collected, the importance of actions and procedures is identified and duplicate content is checked. Create a procedural flow of content that the user must lead to the core within the topic.
Persona selection
Select the persona's name, age, occupation, and personality, and find and shape the picture that represents it. Point out problems caused by persona attitudes and select behavioral improvements through content.
Irritated and swayed by the words around me.
Inability to assert itself
Careless and aggressive.
hot temper
Persona Assessment
We evaluate whether the appropriate persona is selected for the purpose of the content, whether the user description is appropriate, whether the user's motive for searching for the content is appropriate, and continuous conversation with the selected persona is evaluated. User-friendly, user-centered content can be provided based on repeated questions and evaluations.
Has the goal to be achieved been reflected?
O
Periodic inspection of the vessel is essential, and internal inspection of the vessel was conducted once a month, and today is the inspection day.
Oxygen meter, mask, life jacket, flashlight, ventilator
In a ventilated, enclosed space, with safety equipment. Install a safety fence around the appropriate oxygen concentration .